Ke Ola!- I got the title of my masthead from looking up life in different languages. I choose Ke Ola! as its the Hawaiian meaning for life, linking into the specification of a lifestyle magazine. This is very tropical and can link to the idea of travel, reaching the age gap of my target audience 16-25 year olds. Everyone has places that they want to go to abroad, at any age, making it also inclusive. This could link to the aspirational audience by having a luxury lifestyle spending time abroad. You would expect to see stories about travel. This magazine title suggests that there will be stories about travel, clothing, tips and tricks to do with travel, food and health. Also, what's new and going on in the world.
I want the font of on the cover of my magazine to be simple so that its easy to read and slightly big so that it can be read from far away. Most of the magazine will have to stick to at least 3 colours but I also want to have subtle hints/ nod to Hawaii with the colours. I could do with by adding boarders around the images or text to add a pop of colour on the page, this will link into the conventions of the magazines with the bright colours. With the masthead I want to include a symbol so that the magazine will become recognisable like a Hawaiian flower.
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