NEA Brief 2023

Overall I find the brief quite challenging and overwhelming. Reading it felt daunting to me thinking that it's quite a lot.

Quite a lot of the briefs revolve around lifestyle. Lifestyle to me is who people live there life, from food to sports to clothes ect. Everything that people get involved in.
  

Brief no.1: Television and Online 

For this brief you have to  have a 3 minute opening sequence of a new lifestyle programme for Channel. I find this very challenging as I can't think of one lifestyle programme that is on TV at the moment.  

None of the program below are great but they don't meet the specific target audience for the brief. It wouldn't be anything interesting for 16-25 year olds, with it being such a huge age gap. People who are 25 probably don't like the same things as a 16 year old as they are in different stags of their lives. These types of programs are aimed at an older audience. This rules out brief one for the one that I want to do.

Brief no.2: Radio and Online

For this brief you have to create a 3 minute opening sequence of a new celebrity interview programme for a local commercial radio. I thought that this would be very hard to to the fact that you would have to get someone who can act like a celebrity but then still have two other people to interview the celebrity. You'd have to make up the celebrity as well, whilst providing a audience hook and interaction. 

When I looked up if there was any celebrity interview on the radio I found it hard as the ones I found were all BBC which is not a commercial radio. Although this would be better or the age gap as radio is more diverse in age. All together this rules out Radio for being my choice of brief.

Brief no.4: Music Video and Online 

For this brief you have to make a music video for an anthem, which according to the brief is a song that celebrates and inspires elation or pride. From the top of my head I couldn't think of any songs that were anthems. It makes it harder as well that the target audience is for people who are aspirational. I have found songs that are inspirational but are not necessarily anthems.