Final masthead

 Ke Ola!-  I got the title of my masthead from looking up life in different languages. I choose Ke Ola! as its the Hawaiian meaning for life, linking into the specification of a lifestyle magazine. This is very tropical and can link to the idea of travel, reaching the age gap of my target audience 16-25 year olds. Everyone has places that they want to go to abroad, at any age, making it also inclusive. This could link to the aspirational audience by having a luxury lifestyle spending time abroad. You would expect to see stories about travel. This magazine title suggests that there will be stories about travel, clothing, tips and tricks to do with travel, food and health. Also, what's new and going on in the world. 

I want the font of on the cover of my magazine to be simple so that its easy to read and slightly big so that it can be read from far away. Most of the magazine will have to stick to at least 3 colours but I also want to have subtle hints/ nod to Hawaii with the colours. I could do with by adding boarders around the images or text to add a pop of colour on the page, this will link into the conventions of the magazines with the bright colours. With the masthead I want to include a symbol so that the magazine will become recognisable like a Hawaiian flower.  

Masthead ideas

Chic la vie - My first idea was Live it! but this was taken by an American company. So that led me onto finding the synonyms. Chic is a link to style by researching synonyms for it, then la vie is life in French, all linking to lifestyle. Most of the magazines have French in them to make it more sophisticated, more cultural. Lifestyle is part of the name. Chic meaning smart elegance.  

La Vida Chic

Ke Ola!

Research: magazine front covers

 

Magazine Front Cover

 

Masthead keeping in with the rule of 3 whit grey and black.

The word British is presented in the masthead to say the audience that it is promoting British values being a British magazine.

"exclusive" Telling the audience that you will never find this anywhere else.

The text is surrounding the Celebrity and not covering him up creating the main focus. The preferred reader is someone who is a fan of Michael B Jorden and the Black Panther movie.

The use of "your" makes it more personal for the audience creating direct address.

mise en scene= The cover image for this magazine is a close up of a well know actor. He is well known through his sport career then switching to acting. Because he is American it links British and America together. He is represented through his clothes are chic and classy with the barea on his head but then cool and collected with his leather jacket on. The celebrity is looking straight at the camera with his body slightly turned away from it, creating direct mode of address. This creates a confident pose/posture.

There is a call to action with the website being under the cover line to find out more information. 

"Rise Up" is in a bigger font then the rest as it encourages the audience motivating them. this is serif typography. 

The background is plain and simple keeping with the theme of the magazine. The lighting is very dim of the actor to keep the darkness of everything else. 

This magazine gives credit to the people that write the separate stories.

NEA Brief 2023

Overall I find the brief quite challenging and overwhelming. Reading it felt daunting to me thinking that it's quite a lot.

Quite a lot of the briefs revolve around lifestyle. Lifestyle to me is who people live there life, from food to sports to clothes ect. Everything that people get involved in.
  

Brief no.1: Television and Online 

For this brief you have to  have a 3 minute opening sequence of a new lifestyle programme for Channel. I find this very challenging as I can't think of one lifestyle programme that is on TV at the moment.  

None of the program below are great but they don't meet the specific target audience for the brief. It wouldn't be anything interesting for 16-25 year olds, with it being such a huge age gap. People who are 25 probably don't like the same things as a 16 year old as they are in different stags of their lives. These types of programs are aimed at an older audience. This rules out brief one for the one that I want to do.

Brief no.2: Radio and Online

For this brief you have to create a 3 minute opening sequence of a new celebrity interview programme for a local commercial radio. I thought that this would be very hard to to the fact that you would have to get someone who can act like a celebrity but then still have two other people to interview the celebrity. You'd have to make up the celebrity as well, whilst providing a audience hook and interaction. 

When I looked up if there was any celebrity interview on the radio I found it hard as the ones I found were all BBC which is not a commercial radio. Although this would be better or the age gap as radio is more diverse in age. All together this rules out Radio for being my choice of brief.

Brief no.4: Music Video and Online 

For this brief you have to make a music video for an anthem, which according to the brief is a song that celebrates and inspires elation or pride. From the top of my head I couldn't think of any songs that were anthems. It makes it harder as well that the target audience is for people who are aspirational. I have found songs that are inspirational but are not necessarily anthems.
 

Stranger Things fandom, merchandise and marketing

2017 Superbowl trailer season 2

Netflix decided to start the trailer of with a homage, creating authenticity for a newer audience but  nostalgia from the older audience. This is due to Eggos becoming more popular with them using them in the show.

 

 Immediately the advert changes gear with this blurred effect, recreating what Will goes through with the multi-verse. This creates the suspension of disbelief. It immediately brings it into the present day.

This is part of their synergy making a recognisable brand for the series. When you see red, neon graphics people know that it links to Stranger Things. The sign of the logo is the same for the first season but with the added addition of the 2 in the background people will be more excited. This creates more fandom as people want more and are expecting more from the show, this new content with the same feel as the first season.

Throughout the trailer many thing are presented upside down creating synergy through the trailer. Branding it as their own, linking it all to the upside down world in the series.

Netflix relies on shows like this to create more money and gain popularity to keep the streaming platform going.